What’s Growing in Sustainable Design

Have you ever noticed that the mugs you donate to charity first are the mugs with a company logo on them? And if you ever visit the local thrift store, you’ll see that the shelves are lined with white mugs with corporate artwork on them.

By giving out corporate gifts or promotional items that are both practical and beautiful, you are reducing waste by ensuring that these items are VALUED. Here’s how:

1. Choose high quality artwork – meaning artwork that would be considered fine art and not clip art or logo art. Consider finding an artist with a style that matches the message you want to send with the gift or promotional piece. Commission some art from that artist. Or find some artwork that has already been created and license that artwork.
2. Make the artwork central. The artwork should be primary and your logo and company information secondary. For example, on the coffee mug, let the artwork wrap all the way around the side and place your logo, web site address or company information on the handle or very tiny aside the base of the handle.