What’s Growing in Sustainable Design

Small business owners sometimes think that they should have to go to their printer to obtain quality marketing communications materials. Not so! With a high-resolution color inkjet printer and a great design, you can easily print your own materials as you need them.

Offset printing and digital printing both require a minimum quantity to get the best value for your dollar. When your quantities are limited or you don’t need the medium very often, you can choose to print when you need it. Also, changes incur little or no cost to you should you move to a new office or fax number.

Consider letterhead, for example. If you already have a professional logo, creating clever, quality letterhead can be accomplished for only a few hundred dollars of design time. With the right selection of paper and the resulting Word template, you can write your letters right onto the letterhead file and save them to your computer.

Moreover, the information contained on your letterhead can be easily changed with a print-on-demand solution. Say you change your office number. You can make this change yourself right in the document rather than having to incur more professional design fees — and going to print again.

Print on demand can work for most marketing communications media you send to your printer:

• Letterhead
• Postcards
• Invitations
• Business Cards
• Address Labels
• Shipping Labels
• CD Labels
• Brochures
• Sales Sheets / One-Sheets
• Booklets

Not all projects work well, however. Packaging, folders, manuals with lots of pages, and books are better brought to your offset printer. Also, when you need 200 units (pages, cards, sheets of labels, etc) or more, an offset or digital solution will save you the extra work involved in printing, hole punching, collating, stapling, and other assembly and preparation.

Contact us if you are interested in a low-quantity, print-on-demand solution for your business or independent practice.